top of page

3 Most Common Blunders Grief Coaches Make




Let's focus on the three most common blunders made by grief coaches and how to avoid them.


It is very easy to spend a fortune marketing your Grief Coaching Business. Untold sums of money is squandered on fruitless forms of promotion.


As an entrepreneur you need your considerable time and effort and money for marketing to have a good return on investment (ROI).


It's simple. If you want to succeed as a Grief Coach, you need to know and use sound marketing strategies.


We spent a lot of time learning from our own errors and from those of other coaches, some of whom were more successful than we were, and at the end of those years, we realized that all coaches, but particularly unsuccessful ones, made the same three blunders.


So, we've taken everything we've learned about coaching over the last decade and distilled it into one package, which includes absolutely everything you could possibly need.


This course will teach you how to avoid common pitfalls on the road to building a successful business and attracting a steady stream of desirable customers rather than just settling for whatever business comes your way.


Actually, if you execute this well, your customers will feel as like they are attracting you, and you won't have to constantly seek out new ones since some of them will stick around for longer.


Let's take a look at these three blunders, how to prevent them, and how our Business Certification Training may help you out.


The biggest error many would-be trainers make is not getting started at all, whether it's because they lack confidence, suffer from impostor syndrome, or are waiting until their company is fully established and ready to go.


However, practice makes perfect, and there's no better way to learn about coaching than to actually do it.


In case you haven't already, I urge you to release any inhibitions. There are individuals in the world whose lives you can change by working with them, so don't put it off until you've finished this course.


You owe it to yourself to introduce your best, thoughtful and professional self to the world.


The biggest error most life coaches make is trying to train everyone the way we marketed life coaching, which is too generic to be effective.

When we make this observation, the typical reaction is "yeah."


Of course, what I have to give is useful for everybody.


And yet, even if you could assist anybody, you wouldn't.


Furthermore, practically speaking, if you attempt to advertise to everyone like that sea of fish that is out there someplace, you are not going to reach anybody because it is the same as tossing a net into the middle of the ocean and hope that you capture anything.

What then is the answer?


Targeting.

Target marketing.

Find a Niche. Find Your Own Messaging.


As a first piece of advice, don't just provide any old coaching but rather specialize in a certain area.

Finding paying coaching customers requires narrowing your focus to a set of individuals who are both interested in and able to afford your services.


The good news is that you may share your passion or life experience with others no matter what area you work in.


There are those who share your enthusiasm or mission, or who are in need of the change that you can provide.


Because of your desire to utilize your special set of skills and experiences to make a positive impact on the world, we've included a course to help you narrow in on your specialization so you can maximize your earnings.


And now we get to the second error.


Second-worst error made by life coaches is pushing their services on unsuspecting clients.

One major issue is that few people are interested in purchasing coaching.


They are looking to make an investment in productive outcomes.


Customers do not purchase coaching any more than they do other services, goods, or programs.


In other words, consumers will only shell out cash for products and services that they believe would help them.


They are, therefore, paying for the outcomes they anticipate.


And so, what is the answer?


The second key is to advertise the outcomes your coaching produces rather than stressing your role in bringing about those outcomes. As an analogy, advertising coaching would be like advertising a trip by praising the airline.


They already know where they want to go; coaching is just the means to get there.

Therefore, you can stop wasting time attempting to persuade individuals to seek life coaching because of results-based coaching. Life coaches who are really effective don't spend their time attempting to persuade individuals to get coaching by first explaining what it is and why they need it.


Neither the effort nor the outcome is worth it.


For this reason, we've included our Create Your Signature Coaching Package course; during this online asynchronous training, you'll learn how to clearly define the benefits your clients will reap from working with you, the areas you'll concentrate on when advertising your services, and the steps you'll take to guide your clients to the tools they need.


And it's all wrapped up in an attractive coaching bundle that makes selling coaching a breeze since you're selling results.


Therefore, the third major error made by most life coaches is the assumption that pure enthusiasm is sufficient.


To be clear, I think it's great that you've zeroed down on a topic you're interested in; we're all here because we care.


To be successful as a Grief coach, you need more than just a burning desire to assist others although that passion is an excellent start.


Customer acquisition requires more than just enthusiasm; you need to master tried-and-true advertising and sales techniques.


Take care of this like a real business, not a pastime.


And yet, many coaches fail to achieve their full potential because they convince themselves that if they just follow their hearts, success and wealth would follow.

But it just isn't so.

It will all fall into place if you focus your energy on a specific objective and use tried and true methods, both of which you must be prepared to learn.



in order to get knowledge about tried and true advertising methods which have already proved successful for Grief Coaches.


It's not enough to just know how to promote yourself, as you can see from the first two blunders I discussed.


It's important to tailor a Grief Coaching Package to the specific area of expertise you provide in order to maximize the success of your customers.


As a result, you'll have a marketable program to promote; without a defined coaching offering, even the most effective advertising will fall flat.


The Grief Business Certification training program at the Global Grief Institute teaches the three nontraditional marketing practices that have been proven to work for coaches, including free sessions, joint ventures, and social media. This is important because even if you have the best coaching package and the best coach in the world, but they are just sitting on some random website, you won't get anywhere.


Demographics also plays an important role. Are you targeting an appropriate group of people.


However, we will also cover the more conventional digital marketing techniques that will provide you the foundation you need to expand your company in the future.

Thus, the third of the three most common errors is failing to specialize in one area of coaching.

Instead of focusing on results, you're trying to sell coaching, and you're relying on enthusiasm rather than learning the business skills you'll need to succeed.


The Global Grief Institute is delighted to be able to assist a large number of Grief Coaches in growing their businesses so that they may pursue their passions and make their own contributions to the world.


And so we look forward to leading you through the steps that will get you past these pitfalls and establish a fully functional, well-rounded coaching business in which you not only have a fantastic program that you know is going to get results that you believe in and that you know how to describe so that your ideal clients listen t you, but also know the marketing strategies that actually work and can figure out how best to market your services.



Comments


Mimi Rothschild

Mimi Rothschild is the Founder and CEO of the Global Grief Institute which provides Certification training programs forGrief Coach, Trauma Coach, End of Life Coach, and Children's Grief Coach. She is a survivor who has buried 3 of her children and her husband of 33 years. She is available for speaking engagements and comments to the press on any issue surrounding thriving after catastrophic loss. MEDIA INQUIRIES: Info@GlobalGriefInstitute.com

bottom of page